MARKETING RESOURCES

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The Leader’s Guide

Our Retail Marketing Essentials: The Leader’s Guide to Career & Company Success leverages CrossCap’s experiences with the world’s top 10 retailers, to uncover the secrets of operating in a modern day, multi-channel marketing world.

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Differentiating MRM, EMM & MSM

We know how complicated the market for technologies is. That’s why we have created this guide to understanding the differences between MRM, MSM and EMM and what that means to retailers.

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How to Create a Marketing Calendar

We break down the steps needed to build a highly effective marketing calendar. With the proliferation of new digital and mobile channels, organizations have to develop marketing calendars that can seamlessly plan and manage their initiatives.

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Comprehensive Marketing Calendar Software Features Checklist

This comprehensive Marketing Calendar Software Features Checklist will guide you through all the different marketing calendar software features, explain how your business can benefit from them, and help you make an educated buying decision.

CrossCap: How to save millions on signage budgets

How CrossCap saves millions on signage budgets

A nine-page guide that will teach you how to implement end-to-end visual marketing automation system and take control over the key areas of your signage management

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How to Measure Sales Lift in a Retail Promotion – eGuide

This eGuide dives into the definition of Sales Lift in a retail promotion and covers the best practices in measuring it.

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How to Manage P.O.P. Campaigns with Retail Signage Software – eBook

Point-of-purchase or P.O.P. marketing presents a huge opportunity for brick-and-mortar retailers to increase foot traffic and, ultimately, sales. Learn how physical retailers can plan, execute & manage flawlessly their P.O.P. marketing campaigns with retail signage software.

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