How pharma marketers can effectively manage a multi-product marketing plan

In 2018 consumer loyalty is more important than ever. With more and more emerging competitors entering the market globally, and a prejudice toward Pharma in general, pharmaceutical and healthcare companies can no longer afford to have a purely transactional relationship with their consumers. Instead, pharma is headed in the direction of building loyalty in pursuit … Continue reading How pharma marketers can effectively manage a multi-product marketing plan