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The leading global e-commerce giants are rapidly transforming the retail industry imposing a significant threat to the brick-and-mortar’s conversion rates. Yet, it’s been reported that majority of adult consumers still prefer to shop in physical retail stores!

There’s no doubt that point-of-purchase (P.O.P.) marketing or retail signage provides a huge opportunity for brick-and-mortar to build a better in-store customer experience, increase foot traffic and drive sales.

Download this eBook to learn:

● What goes into planning & execution of P.O.P. retail campaigns?

● What does an end-to-end process for planning and executing P.O.P. campaigns mean?

● How technology applied to each step of the process can simplify and streamline the execution of your P.O.P. campaigns?

About CrossCap:

CrossCap is a marketing management and collaboration platform used by high-performance global brands and businesses.  CrossCap’s flexible, real-time workspace makes the planning, execution and measurement of marketing activities easier, more transparent and efficient for scores of marketing teams.  Founded in 2001, CrossCap is headquartered in San Francisco and has offices in New York and Toronto.

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