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A Guide To MRM, EMM & MSM
We know how complicated the market for technologies is. That's why we've created this brief guide to understanding the differences between MRM, MSM, and EMM, and what they mean to retailers. Enjoy!
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Retail Best Practice Guide
The retail world is full of omni-channel marketing opportunities. From email to TV to website. But the staple of a quality segmented campaign, may still be the holy grail of marketing channels - the circular! Download our retail best practice guide to planning and executing a circular now!
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3 Ways MRM Failed Retail Marketers
How did it all go so very wrong? The idea of an enterprise marketing solution for retail marketers was great in theory, but early MRM vendors approached the problem from the wrong direction. See our take on this ever bloated piece of technology and why it may not suit you as a retailer.OUR IMPACT
40%
TOP 10 US RETAILERS
1M+
Campaigns Managed
15,000+
HOURS SAVED
$5B+
IN MARKETING PLANNED
PLAN
- Marketing Calendar
- Digital Media Wall
- Historical Performance Data
- Store Profiling
- Competitor Insights
EXECUTE
- Ad Builder
- Soft Proofing
- Digital Media Wall
- Marketing Project Management
- Versioning
- Kitting
ANALYZE
- Channel Scorecard
- Competitor Insights
- Promotional Dashboards
- Marketing Analytics
WHO IS CROSSCAP?
CrossCap delivers specific solutions in the areas of planning, execution and analysis of retail marketing strategy. Using innovative, graphical and easy to use tools, our clients experience complete visibility into their omni-channel marketing -- from future plans to historical campaigns.
Within our modular system, clients manage every step of the marketing process from strategic planning activities (annual planning, budgeting, campaign creation), to execution (soft-proofing, versioning, message delivery) to analysis (archiving promotions, competitor media and lift metrics).
With our core strength in retail, CrossCap has designed a platform that actually thinks like a retailer -- delivering an easily understood, implemented and utilized set of tools that drives benefits throughout your organization. We truly link marketing, merchants, replenishment and store operations to deliver efficient, on-time marketing execution.CrossCap is the marketing platform that thinks like a retailer