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Marketing Planning Calendar

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Visualize your marketing campaigns & plan

Gain unparalleled insights with our customizable marketing calendar views, tailored to your specific role and team preferences. Share and collaborate effortlessly to ensure everyone is on the same page.

    • Campaign Orchestration: Seamlessly manage and execute marketing campaigns and tactics.
    • Customer Segmentation: Outline and refine your marketing mix for targeted customer segments.
    • Journey Mapping: Visualize campaign timelines and customer journeys for strategic planning.
  • Marketing Calendar Software
    Marketing Calendar Software

    Unified marketing calendar management

    Single source of the truth for your marketing calendar plan. All marketing teams can manage their marketing calendars in one centralized and unified marketing calendar tool. Get a holistic view of your marketing plan and filter sections of the marketing calendar based on your preference.

    • Centralized Management: Combine brand, regional, and social media calendars into one unified tool.
    • Customizable Filters: Easily navigate your calendar by campaign, demographic, business unit, or channel.
    • Controlled Access: Assign user roles to control visibility and editing rights, ensuring secure collaboration.

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    Adapts to your marketing workflow

    We understand every marketing department operates differently and your workflows are not the same. CrossCap’s marketing calendar software can be easily adapted to your workflow. Being the system of record for your marketing plan, the marketing calendar tool will integrate with downstream project management and marketing execution platforms. This removes inefficiencies in your process of having to re-key your marketing plan into a project management system.

    • Configurable Workflows: Optimize your planning process with adaptable software.
    • Improved Data Quality: Make informed strategic decisions with accurate data.
    • Seamless Integration: Connect with project management software, social media tools, and more via APIs.
    Martech Stack
    Marketing Workflow

    Stay informed. Stay connected.

    Your marketing plan plays a vital role in your businesses strategy and growth. So it is quite normal to require access to your plan from any device and be up to speed on any changes. The marketing calendar software is accessible on mobile devices and your desktop providing you the information you need to run your business at your finger tips.

    • Marketing calendar tools keep your organization aligned and working together for the same marketing goals
    • Discuss key marketing campaign plans and insights with your team
    • Get notified when the marketing plan changes and see who made those changes

    Provides actionable insights

    Performance marketing is key to understanding how marketing campaigns and initiatives drive sales or demand. CrossCap’s marketing calendar tool allows you to overlay your marketing KPIs with your plan so you can directly correlate your marketing efforts to the performance of your business.

    • Define marketing campaign plans and assess performance with your KPIs and year-over-year comparisons
    • Export data in multiple ways for key stakeholders
    • Dashboards allow you to view campaign journey maps and marketing campaign metrics
    Marketing Strategy

    Frequently Asked Questions

    Marketing calendar software provides marketing teams with a planning tool to define their marketing strategy and share with different stakeholders within the organization. The marketing calendar tool personalizes views of the marketing plan addressing needs for all team members.Marketing calendar and planning software is essential to help align different marketing teams to the marketing strategy and plan defined by the CMO and senior marketing leadership. Through defining the marketing strategy and planning marketing campaigns in the marketing calendar tool allows the CMO to lay out the top-level marketing strategy. Marketing team members can then start building their marketing plan to support the strategy laid out in the marketing calendar software tool.

    Most marketing teams use marketing calendar software to visualize their marketing plan. However the function of that software is not just to visualize your marketing plan but instead to use it as your starting point to build your marketing plan. A good marketing calendar tool should provide you with several inputs to build your marketing plan. These include your historical plan, creative and performance of campaigns and tactics executed. It should also provide you visibility of the business strategy and focus for the 3 or 1 year which include business growth and targets. Once you have access to these elements, you can start defining your marketing strategy and plan to align with your businesses growth strategy in the marketing calendar tool.

    Marketing calendar software allows all stakeholders to plan and view their marketing plan in one place. Rather than creating plans in different excel files or other tools, it allows all team members to build their plan in one place. Team members work concurrently in building their marketing plan in the online marketing calendar tool and permissions are structured around allowing team members to manage their portions of the marketing plan. For example a team member in charge of building the email marketing calendar will be allowed to build the plan for the email marketing channel while a team member in charge of building the social media plan will build their  social media calendar in the same marketing calendar. This produces a holistic and consolidated marketing plan outlining the strategy, tactics and all initiatives in one place.

    This is a very common question as marketing operations teams try to evaluate which tools they need to invest in to help their operations. Marketing calendar software helps your CMO align their marketing strategy with execution. It is with this marketing calendar tool that your marketing operations will be able to execute consistently against a plan and strategy defined by your CMO. The biggest challenges most large marketing teams face are understanding whether their messaging is aligned with the strategy, are we over marketing or under marketing to a particular customer segment, how effective were the campaigns we executed and are we investing in the right marketing channels to deliver our message to our customer. Marketing calendar software answers all these questions and provides continuous improvement in your planning cycles ensuring the marketing budget is invested in channels that yield the best return on investment.

    Yes, marketing calendar software is used to define a holistic marketing plan which would include targeted and national initiatives. Through defining customer segments, regions or demographics within your marketing plan in your marketing calendar software, every initiative will be tagged with their target market. Marketing calendar software then allows the marketing team to filter plan based on the target market. So with a marketing calendar tool it is very easy for marketing teams to filter the entire marketing plan and determine which marketing campaigns and initiatives are designed to target a certain market.

    Yes, one of the key benefits of marketing calendar software is to have marketing teams build out marketing plans for product launches or new upgrades/releases of a product. Typically a product release plan will be defined in the marketing calendar software and the marketing strategy team will define the campaigns for the launch. Once the campaigns are defined, each marketing channel manager can outline how they will be supporting the campaigns to align their execution with the product launch. Regardless of whether you have a B2B or B2C business, marketing calendar software will allow you to build your marketing plan based on your product strategy and your target market.

    This is always a question marketing operations managers ask themselves. The answer to this question however is what challenges are you facing and how big is your marketing team? If you have a small marketing team, a marketing calendar tool may not be the right answer and maybe you can handle all your work with excel. Where it becomes a necessity is when you have a larger marketing team that you need to keep aligned on the strategy or in a situation where you have marketing plans for different departments residing in different excel files and you need to constantly combine them to verify that the departments are executing according to the priorities outlined within your marketing strategy. Also if you are having a challenge implementing a planning process for your marketing team, the best way to address it is to implement the marketing calendar software to help drive the planning process for all your team.

    No, marketing calendar software is a planning tool that ensures the marketing department is first building a plan before they even consider launching projects to produce or execute. This is why marketing calendar software is used to first build your strategy and plan, once the plan is approved which would include all the campaigns and initiatives, the plan is then entered into a project management tool for production and execution. Marketing calendar software should be the starting point for building your marketing plan. If you start your planning in a project management tool and do not use a marketing calendar tool to build your plan, there is a high probability that your channel execution and strategy are misaligned. 

    Marketing calendar software that is used for planning and not just providing a visual of your project plan needs to provide more than just a standard viewing features.

    Basic features:

    • Build your forward plan out several months and years
    • Needs to align with your fiscal year so you’re looking at a plan that is aligned with targets and results
    • Configured for your business, so the marketing calendar tool needs to be flexible  so it reflects your business that would include brands, products, regions, marketing channels
    • Filter plan by channels, markets, customer segments or any other tags you need
    • Support multiple views for different roles within the organization
    • Support marketing briefs with different sets of fields
    • Permissions providing access to view or manage the marketing plan
    • Facilitate discussion forum for planned initiatives


    Advanced features:

    • Historical archive of marketing plan providing tools to compare current plan with historical execution
    • Support marketing budget allowing a full planning process
    • Incorporate KPIs (Key Performance Indicators) to demonstrate effectiveness of campaign or plan
    • Allow to attach or link to creative elements for planned and historical initiatives