
The Best Marketing Campaign Management Software

Great marketing campaign management software should make it easy to plan your campaigns. What should a marketing management tool provide?
- Marketing Calendar
- Create a marketing plan
- Define your Marketing Campaigns
- Build out your campaign briefs
- Define your supporting marketing tactics
- Build out your channel briefs
With the marketing calendar planning campaigns and tactics is simple
- Plan all campaigns and tactics in one place
- Each team member participates by entering their portion of the campaign plan
- Campaign calendar displays the whole plan for the campaign

Setting up briefs for campaigns and tactics with workflows for review and approval
- Briefs are specific to campaign or tactics
- Status controls workflow and access
- Notify on changes

Linking all supporting tactics to campaigns
- Search and link all campaigns to tactics
- View of linked tactics in a campaign

A campaign calendar outlines all supporting initiatives across time
- Understand which initiatives are
supporting the campaign - When the initiatives are active
- Message alignment across all channels
