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How COVID-19 Transformed Marketing Departments

The COVID-19 pandemic has resulted in all non-essential service organizations requiring their employees to operate on a WFH (work from home) basis. Large corporations had a challenge to swiftly transform

How pharma marketers can effectively manage a multi-product marketing plan

In 2018 consumer loyalty is more important than ever. With more and more emerging competitors entering the market globally, and a prejudice toward Pharma in general, pharmaceutical and healthcare companies

How Marketing SaaS Startups Disrupt Business Operations

This is an excerpt from the Venturi-group podcast on Innovative Approach to Leadership and Management with Tom Magnifico – VP of Engineering and Professional Services, CrossCap. More and more millennials

How Brick-and-Mortar Stores Can Enhance Customer Experience to Compete Against Online Retailers

A guest post by our friends from Pivotal Payments. According to a 2017 survey from BigCommerce, 51% think shopping online is best, while 49% prefer shopping in-store. Alarmists have heralded

Crafting Consumer Digital Journeys as Part of Omni-Channel Strategy

It’s the beginning of the year, and businesses around the globe are presented with even more challenges regarding capturing and retaining the consumer. It is no longer enough to have

Product Manager: Turning Ideas into a SaaS Product

Effectively communicating ideas to all stakeholders involved regardless of the nature of your business is crucial to creating a successful outcome, and it’s especially important when you are a product
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