It starts with a familiar scene: You’re on your fifth Zoom call of the day, juggling campaign timelines, asset approvals, and last-minute requests from regional teams. Your inbox is overflowing. There’s a spreadsheet open on one screen, a shared doc on another, and Slack pings lighting up like fireworks. Meanwhile, your team just realized two departments launched similar campaigns, on …
The inbox is quiet. The Slack messages have slowed. It’s Sunday night. And then it hits: “Wait… did we ever update the Q3 campaign timeline?” Cue the spiral: Did creative get the final copy? Are stores set to launch on time? Did we send the brief—or just talk about sending it? Do we even know what’s going live tomorrow? Suddenly …
Managing casino marketing campaigns across multiple locations isn’t easy, especially when spreadsheets, manual updates, and compliance risks get in the way. In this post, we share a real story of how one casino tackled their casino marketing campaign management challenges and found clarity through transformation. For a while, it worked. Every week, the marketing team at a regional casino group …
We Used to Win on Price. Now We’re Losing on Visibility. For a long time, that was our formula for success. We offered competitive pricing. We delivered on time. We built a reputation for never missing a deadline. That combination helped us win RFPs again and again. We were fast, flexible, and detail-obsessed. Brands trusted us and we delivered. However, …
The campaign is set. The timeline is tight. The materials are approved. And the go-live date is circled in bold on every calendar. Technically, everything’s ready. But if you’ve been in marketing long enough, you know… that’s usually when the uncertainty starts to creep in. Because planning and execution aren’t the same thing. At some point, the campaign leaves your …
“We spent more time chasing clarity than actually printing.” That’s how one of our print partners described their daily experience before implementing a new system. For them, print production clarity wasn’t just lacking, it was practically nonexistent. And the result? Confusion, delays, and decisions made without the full picture. Chaos in the Print Workflow In their world, uncertainty was the …
It’s Sunday night. You’re staring down another rollout week. And that feeling starts to creep in… Did the kits actually ship? Is that store list even current? Who has the latest version of the signage plan? What’s going to be missing this time? Yep. The Sunday Scaries have entered the chat. And when your signage execution relies on outdated spreadsheets, …
That Sunday night feeling… We’ve all been there. It’s late Sunday, and suddenly it hits you: “Wait… did we ever update the campaign timeline for Q2?” Cue the spiral: Did the team get the update? Is the timeline even final? Are the stakeholders in the loop? Is Monday about to be a total scramble? If that sounds familiar, you’re not …
The Ultimate Guide to Market Planning Software Introduction In today’s dynamic business landscape, market planning software is essential for organizations striving to stay ahead. It streamlines marketing processes, enhances data accuracy, and powers strategic decision-making. This comprehensive guide explores what market planning software is, its features, benefits, and how it can revolutionize your marketing strategy. What is Market Planning Software? …
When it comes to the complex tapestry of enterprise marketing, a single missing thread can unravel even the most thought-out strategies. Enterprise marketing calendar planning tools act as the loom, meticulously weaving together campaigns, content, and channels to create a comprehensive visual roadmap that not only offers an overview but also actionable insights into every facet of your marketing initiative. …
Cross-Channel Marketing Consistency: A Key to Enterprise Success Cross-channel marketing consistency is an essential aspect of building a strong and recognizable brand in today’s complex and competitive marketing landscape. As a Marketing Manager of an enterprise business in the retail or finance industry, maintaining consistent messaging across multiple channels can be challenging, especially when working with geographically dispersed teams. This …
In the fast-paced world of enterprise marketing, staying organized and efficient is key to success. With countless campaigns, projects, and deadlines to manage, it’s easy for even the most seasoned marketing teams to become overwhelmed. But what if there was a simple tool that could revolutionize your team’s productivity and streamline your marketing efforts? Enter the planning calendar. A …
Effective marketing campaigns are essential for driving growth, increasing brand awareness, and generating revenue. Therefore, marketing campaigns must be designed to achieve specific KPI targets and be run through multiple channels to reach our target audience. Marketing planning & Performance tracking KPI targets are essential for measuring the success of our marketing campaigns. KPIs provide a quantifiable measure of the …
In last week’s article we outlined 10 ways to streamline your store reorders. This week we would like to share some best practices around improving your planning process to push marketing to your retail locations. The process of planning and execution of in-store marketing activities is complex, prolonged, and prone to several errors. Additionally, these marketing campaigns require a sizeable …
A unified marketing calendar is a centralized tool that tracks all marketing activities, initiatives, campaigns, and events across an organization. It provides a single source of truth for all marketing-related information, allowing teams to coordinate efforts, avoid conflicts, and improve visibility and accountability. Before implementing a unified marketing calendar, there are several important points to consider: Scope: Determine the …
The in-store marketing process for any sign or visual fixture starts from planning campaigns or requests and ends when the in-store team informs the store associates to purge the asset. The most critical aspect of the in-store marketing program is to ensure stores are getting the right marketing on time so they can drive the foot traffic and sales. …
In an ideal world, there would be distinct phases between planning and production allowing marketing teams to create and analyze their plans before production and execution. However, this is not reality as marketing departments are constantly dealing with building plans for upcoming events and executing near-term activities along with addressing changes to active plans. Due to the variety of …
Most in-store marketing teams are challenged with managing highly complex campaigns and are handicapped by tools like Excel to manage these programs. For this reason, any tool that can deliver some efficiency is embraced by these teams. In-store marketing teams rely on home grown or supplier developed tools to help address these discrete pain-points. However, these tools are inadequate …
Monetizing your marketing assets is an excellent way to generate additional revenue for your business. However, it is essential to ensure that your monetization strategy aligns with your overall marketing strategy. One of the key benefits of monetization is transforming your marketing division from a cost center to a profit center and drive sales in alignment with your business …
Excel has always been the default solution for marketing teams to manage their planning and execution activities. However, as the process becomes more complicated marketing departments tend to look for automation platforms to help streamline their planning process. This is not typically the case with the team that manages in-store marketing programs as they tend to maintain Excel as …