CrossCap & Workfront Integration
Everything You Need to Know About the CrossCap & Workfront Integration Adobe Workfront is a work management system that helps businesses execute complex workflows efficiently. And many marketing teams turn
What Is a Marketing Campaign Calendar?
As part of your company’s digital marketing team, you’ve got objectives to meet and prospective customers to convert. Depending on how many goals and efforts you have in progress, however,
Marketing in a Post-Pandemic World
The massive shift in how companies operate and how employees work (from home) has turned everything upside down. The old rules no longer apply, and while companies had been reluctant
How COVID-19 Transformed Marketing Departments
The COVID-19 pandemic has resulted in all non-essential service organizations requiring their employees to operate on a WFH (work from home) basis. Large corporations had a challenge to swiftly transform
How pharma marketers can effectively manage a multi-product marketing plan
In 2018 consumer loyalty is more important than ever. With more and more emerging competitors entering the market globally, and a prejudice toward Pharma in general, pharmaceutical and healthcare companies