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CrossCap Blog

CrossCap & Workfront Integration

Everything You Need to Know About the CrossCap & Workfront Integration Adobe Workfront is a work management system that helps businesses execute complex workflows efficiently. And many marketing teams turn

What Is a Marketing Campaign Calendar?

As part of your company’s digital marketing team, you’ve got objectives to meet and prospective customers to convert. Depending on how many goals and efforts you have in progress, however,

Why You Need a Social Media Planning Calendar

Producing quality social media marketing content takes time. Marketing teams must research topics, write posts, edit posts and publish posts all while juggling multiple platforms. For enterprises, this work is

Marketing in a Post-Pandemic World

The massive shift in how companies operate and how employees work (from home) has turned everything upside down. The old rules no longer apply, and while companies had been reluctant

How COVID-19 Transformed Marketing Departments

The COVID-19 pandemic has resulted in all non-essential service organizations requiring their employees to operate on a WFH (work from home) basis. Large corporations had a challenge to swiftly transform

How pharma marketers can effectively manage a multi-product marketing plan

In 2018 consumer loyalty is more important than ever. With more and more emerging competitors entering the market globally, and a prejudice toward Pharma in general, pharmaceutical and healthcare companies