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CrossCap Blog

Why You Need a Social Media Planning Calendar

Producing quality social media marketing content takes time. Marketing teams must research topics, write posts, edit posts and publish posts all while juggling multiple platforms. For enterprises, this work is

Marketing in a Post-Pandemic World

The massive shift in how companies operate and how employees work (from home) has turned everything upside down. The old rules no longer apply, and while companies had been reluctant

How COVID-19 Transformed Marketing Departments

The COVID-19 pandemic has resulted in all non-essential service organizations requiring their employees to operate on a WFH (work from home) basis. Large corporations had a challenge to swiftly transform

How pharma marketers can effectively manage a multi-product marketing plan

In 2018 consumer loyalty is more important than ever. With more and more emerging competitors entering the market globally, and a prejudice toward Pharma in general, pharmaceutical and healthcare companies

How Marketing SaaS Startups Disrupt Business Operations

This is an excerpt from the Venturi-group podcast on Innovative Approach to Leadership and Management with Tom Magnifico – VP of Engineering and Professional Services, CrossCap. More and more millennials

How Brick-and-Mortar Stores Can Enhance Customer Experience to Compete Against Online Retailers

A guest post by our friends from Pivotal Payments. According to a 2017 survey from BigCommerce, 51% think shopping online is best, while 49% prefer shopping in-store. Alarmists have heralded