The in-store marketing process for any sign or visual fixture starts from planning campaigns or requests and ends when the in-store team informs the store associates to purge the asset. The most critical aspect of the in-store marketing program is to ensure stores are getting the right marketing on time so they can drive the foot traffic and sales. …
In an ideal world, there would be distinct phases between planning and production allowing marketing teams to create and analyze their plans before production and execution. However, this is not reality as marketing departments are constantly dealing with building plans for upcoming events and executing near-term activities along with addressing changes to active plans. Due to the variety of …
Most in-store marketing teams are challenged with managing highly complex campaigns and are handicapped by tools like Excel to manage these programs. For this reason, any tool that can deliver some efficiency is embraced by these teams. In-store marketing teams rely on home grown or supplier developed tools to help address these discrete pain-points. However, these tools are inadequate …
Monetizing your marketing assets is an excellent way to generate additional revenue for your business. However, it is essential to ensure that your monetization strategy aligns with your overall marketing strategy. One of the key benefits of monetization is transforming your marketing division from a cost center to a profit center and drive sales in alignment with your business …
Excel has always been the default solution for marketing teams to manage their planning and execution activities. However, as the process becomes more complicated marketing departments tend to look for automation platforms to help streamline their planning process. This is not typically the case with the team that manages in-store marketing programs as they tend to maintain Excel as …
Marketing is a critical part of any business, and companies often use a combination of brand and performance marketing to drive growth. Brand marketing helps create awareness and build a brand, while performance marketing is focused on driving conversions and sales. It’s essential to balance these two approaches for maximum impact. Marketing planning software is used by large enterprises …
In-store marketing that is specific to stores allows retailers to be more competitive and local. The signage attracts customers, communicates information, and creates visual impact that is relevant to the local community. We explore the various benefits of store specific signage and why it is important for retailers to invest in in-store marketing software that simplifies the process around …
Marketing has undergone a significant transformation in recent years, with a shift towards performance-based marketing and a greater emphasis on data-driven insights. This has resulted in a major change in the landscape of branding, as brands strive to prove their worth and demonstrate their ROI to stakeholders. CMOs of large enterprises dealing with the complexities of balancing brand and …
Point of Purchase (POP) campaigns are essential for any business that wants to boost sales and increase brand awareness. POP marketing involves creating eye-catching signage, displays, packaging, and promotional materials that are placed near the point of sale in a retail setting. The goal is to encourage impulse purchases and increase brand recognition among shoppers. To plan a highly successful …
Enterprise marketing calendars are critical in planning and aligning a company’s marketing strategy with execution. However, many companies still use Excel spreadsheets to build and manage their marketing calendars, even though this is not the best solution. In this blog post, we’ll discuss why building an enterprise marketing calendar with Excel is not recommended and how using a specialized marketing …
Marketing planner software is a powerful tool that can help enterprise businesses organize their marketing team, streamline their marketing efforts, and ultimately drive more revenue. Here are just a few of the benefits of using marketing planner software for enterprise businesses: Improved organization: Marketing planner software allows businesses to keep track of all their marketing activities in one place. This makes …
Online retailers have their limitations when it comes to serving customers on an urgent basis. According to Google/Ipsos, nearly 80% of shoppers go to store to buy when they have an item they need or want immediately. Retail stores are still in high demand and this is one of many reasons. Now, question is, how to keep these customers engaged …
A social media content strategy is the systematic planning of creating and publishing social media posts to drive traffic and improve the branding of your business. As Jay Baer, author of six best selling marketing books, popularly said, “Content is fire. Social media is gasoline.” While social media is merely a platform, content is the real ignition engine that …
Everything You Need to Know About the CrossCap & Workfront Integration Adobe Workfront is a work management system that helps businesses execute complex workflows efficiently. And many marketing teams turn to Workfront to help initiate and manage their omni-channel marketing projects. Workfront users are often hit with the challenge of visualizing their marketing projects via calendar view—a functionality that the …
Producing quality social media marketing content takes time. Marketing teams must research topics, write posts, edit posts and publish posts all while juggling multiple platforms. For enterprises, this work is often multiplied by location or department. Without a plan in place, what was once a solid social media strategy may succumb to forgotten tasks and subpar content. And when 57% …
It’s the beginning of the year, and businesses around the globe are presented with even more challenges regarding capturing and retaining the consumer. It is no longer enough to have a standard customer profile and use this information in your marketing efforts. Omni-channel approach is becoming the driving force between the brand and the user ensuring a seamless experience at …
Effectively communicating ideas to all stakeholders involved regardless of the nature of your business is crucial to creating a successful outcome, and it’s especially important when you are a product manager for a SaaS product. As a Product Manager, you serve as a liaison between the sales team who has insights on your customers (from having personal verbal and digital …
(Updated on 12.21.22) “Omni-channel marketing” phrase has been making a lot of noise in the recent years. Previously considered a fancy industry slang and used by many companies to differentiate themselves from the competition, today’s “Omni-Channel” is no longer a competitive advantage but a Must – Do approach to business and its operations. Multi-channel vs omni-channel Being “Multi-channel” meant to …
The holiday season is rapidly approaching, and regardless of your industry, you are pressed against the Q4 marketing targets. Today’s consumer is continuously disrupting the traditional purchasing patterns. How can you stay on track of all planned holiday marketing initiatives and ensure smooth execution of your marketing plan? Five Points to Consider When You Are Mapping Out Your Holiday Marketing …
Many marketing strategy and planning departments utilize calendars to present their marketing cadence from describing what promotions and campaigns to what media tactics will be used to communicate the promotional and marketing initiatives. Through my experience with different marketing departments in large and medium-sized corporations, I have commonly come across Microsoft Excel, PowerPoint, Word, Google Calendar, and also Adobe InDesign …