Everything You Need to Know About the CrossCap & Workfront Integration Adobe Workfront is a work management system that helps businesses execute complex workflows efficiently. And many marketing teams turn to Workfront to help initiate and manage their omni-channel marketing projects. Workfront users are often hit with the challenge of visualizing their marketing projects via calendar view—a functionality that the …
Producing quality social media marketing content takes time. Marketing teams must research topics, write posts, edit posts and publish posts all while juggling multiple platforms. For enterprises, this work is often multiplied by location or department. Without a plan in place, what was once a solid social media strategy may succumb to forgotten tasks and subpar content. And when 57% …
It’s the beginning of the year, and businesses around the globe are presented with even more challenges regarding capturing and retaining the consumer. It is no longer enough to have a standard customer profile and use this information in your marketing efforts. Omni-channel approach is becoming the driving force between the brand and the user ensuring a seamless experience at …
Effectively communicating ideas to all stakeholders involved regardless of the nature of your business is crucial to creating a successful outcome, and it’s especially important when you are a product manager for a SaaS product. As a Product Manager, you serve as a liaison between the sales team who has insights on your customers (from having personal verbal and digital …
(Updated on 12.21.22) “Omni-channel marketing” phrase has been making a lot of noise in the recent years. Previously considered a fancy industry slang and used by many companies to differentiate themselves from the competition, today’s “Omni-Channel” is no longer a competitive advantage but a Must – Do approach to business and its operations. Multi-channel vs omni-channel Being “Multi-channel” meant to …
The holiday season is rapidly approaching, and regardless of your industry, you are pressed against the Q4 marketing targets. Today’s consumer is continuously disrupting the traditional purchasing patterns. How can you stay on track of all planned holiday marketing initiatives and ensure smooth execution of your marketing plan? Five Points to Consider When You Are Mapping Out Your Holiday Marketing …
Many marketing strategy and planning departments utilize calendars to present their marketing cadence from describing what promotions and campaigns to what media tactics will be used to communicate the promotional and marketing initiatives. Through my experience with different marketing departments in large and medium-sized corporations, I have commonly come across Microsoft Excel, PowerPoint, Word, Google Calendar, and also Adobe InDesign …
Are trying to look up yet another way of using Excel for outlining your marketing initiatives? Have you ever wondered how many Excel spreadsheets and Word files you’ve created over the course of your career? Read this post to learn how you can achieve detailed planning, management and execution of marketing activities across the business and globally.
Now that you know how to set-up an initial framework, you can begin to integrate marketing strategy into your calendar. Typically, most strategy is developed in a top-down manner with the following areas: Sales Events / Promotions & Holidays Marketing Campaigns Marketing Vehicles Let’s dive into each of these a little further so we can begin to understand their place …
In our last post, we laid out exactly why the marketing calendar is an asset to businesses. If that resonated with you, then let’s see what we can do to help you get started with establishing a marketing calendar framework. We’ve narrowed the many facets of a marketing calendar down to three basic components: Timelines Brands, Divisions & Geography Marketing Channels …
In a previous post Establishing a Global Marketing Calendar Framework I shared several steps that need to be followed in order to layout the framework for your marketing calendar. Two follow up posts Weaving Marketing Strategy into your Marketing Calendar Framework and Applying Metrics to Strategy in a Marketing Calendar outlined the contents of the marketing calendar that will help …
Your business is a well-oiled machine that’s being fed by your marketing efforts. Each prospect and opportunity generated by marketers becomes the veritable gas moving the business forward. The quality of the prospects and opportunities, however, are closely tied to how well your campaigns are orchestrated. Better executed marketing campaigns equal better prospects for the overall business, and that’s a …
We’re in the home stretch! In this final installment of our series on building and using a marketing calendar framework, we’ll tackle the application of marketing metrics to strategy. This is a key tool in your calendar’s arsenal: metrics give your team the ability to track the effectiveness of your campaigns, and help you develop a complete picture of your organization’s …
Are people more likely to purchase products when brands or businesses target them with ads across numerous channels? The answer is a resounding “yes!” according to a survey of 1,800 U.S. shoppers conducted by Fluent. According to the report, 62% of consumers who engage with a retailer on 10 or more channels make a purchase at least once a week. Meanwhile, 42% …
Lights, camera… budget-buster? Many Marketers forgo video marketing for fear it will be prohibitively expensive. But it doesn’t have to be. The truth is video is perfectly doable for any size business in any field—with any budget. And in this age of short attention spans, the advantages of video marketing are undeniable. Why? Because… Videos are fun and easy to consume. Videos …
You’ve worked closely with your team to prepare a great marketing campaign and you’re ready to launch. Your messaging is on target, and you have great graphics designed to really get you noticed. Just one question: what will your campaign look like when it reaches your brick and mortar locations? Will your in-store marketing have the same impact or better than …
(Last updated: December 2022) In my previous post, I mentioned the complexity around developing an omni-channel retail marketing plan and outlined a methodology based on my experience at CrossCap. Today, I would like to focus on Strategic Planning which is the first step within the planning phase of implementing an omni-channel marketing plan. During the strategic planning phase, the marketing strategy …
The retail marketing world is chock full of complications: multi-channel customers, showrooming, distributed teams, multiple legacy software systems, discontinuity, mobile, and the list goes on and on. Here at CrossCap, we’re in the fortunate position to witness (and often be a contributor to) the biggest and brightest retail marketing organizations as they adapt and expand to an ever-changing market. By …
The following post is PART III of a five part series on how to become a retail marketing superhero. We’ve leveraged the collective experiences from our most successful clients, some of the top retailers in the world, to help you the retail marketer achieve ultimate success in your career and for the business. This series will cover everything the retail …
There are a surprising number of retail organizations that don’t have a centralized marketing calendar, and getting the cross organizational buy in to purchase one is only half the battle. where can i buy cuban cigars online As you know, the marketing calendar is the holy grail of effective omni-channel visibility and management. Unfortunately, it has been relegated to complex …