Unless your marketing team consists of one person, it’s time to put down the Excel marketing calendar. Excel Marketing Calendar Template If you are a retailer with a large marketing team, you are probably guilty of having several Excel marketing calendar templates floating around on your shared drives. Those of you with Excel ninjas on staff will likely have …
One of the most popular posts on our blog is the ‘3 strategies for measuring sales lift’, and we’ve received numerous requests for a follow up on the topic. So, with this post we’d like to take this further and discuss how retailer marketers should actually analyze the overall performance of a promotion. (If you would like the sales lift …
Bricks and mortar, e-commerce or a combination of the two; pricing models High – Low, Mid – Low or EDLP, it’s come that time of year again when you face the blank marketing calendar for the next fiscal year. Once again the marketing budget, whether it is $2 billion or $200,000 is flat or slashed and every division wants more …
I keep seeing new guides on how retailer marketers should tackle social media or mobile, on a near daily basis. It’s great that there’s boatload of content on these channels, but what about something more traditional like circulars? There’s a good chance that not every retailer out there has an iron clad process for planning and executing a circular. So …
So, how is the busy retail marketer going to manage customer messaging in a world where coordination of message among multiple channels is the key to success. Well, first of all there must be an interactive marketing calendar template where each internal marketing team and agency partner can actively participate in building that message. The days when emails and Microsoft Office …
The good news is that every retailer we work with agrees that lift is an important metric for determining retail promotional success. The bad news is that there’s more than one way for retailers to calculate lift. That being said, the concept of lift can mean a lift in sales, margin or unit volumes, but for simplicity’s sake, we’ll …