It’s Sunday night. You’re staring down another rollout week. And that feeling starts to creep in… Did the kits actually ship? Is that store list even current? Who has the latest version of the signage plan? What’s going to be missing this time? Yep. The Sunday Scaries have entered the chat. And when your signage execution relies on outdated spreadsheets, …
It’s the beginning of the year, and businesses around the globe are presented with even more challenges regarding capturing and retaining the consumer. It is no longer enough to have a standard customer profile and use this information in your marketing efforts. Omni-channel approach is becoming the driving force between the brand and the user ensuring a seamless experience at …
Effectively communicating ideas to all stakeholders involved regardless of the nature of your business is crucial to creating a successful outcome, and it’s especially important when you are a product manager for a SaaS product. As a Product Manager, you serve as a liaison between the sales team who has insights on your customers (from having personal verbal and digital …
(Updated on 12.21.22) “Omni-channel marketing” phrase has been making a lot of noise in the recent years. Previously considered a fancy industry slang and used by many companies to differentiate themselves from the competition, today’s “Omni-Channel” is no longer a competitive advantage but a Must – Do approach to business and its operations. Multi-channel vs omni-channel Being “Multi-channel” meant to …
Many marketing strategy and planning departments utilize calendars to present their marketing cadence from describing what promotions and campaigns to what media tactics will be used to communicate the promotional and marketing initiatives. Through my experience with different marketing departments in large and medium-sized corporations, I have commonly come across Microsoft Excel, PowerPoint, Word, Google Calendar, and also Adobe InDesign …
Are trying to look up yet another way of using Excel for outlining your marketing initiatives? Have you ever wondered how many Excel spreadsheets and Word files you’ve created over the course of your career? Read this post to learn how you can achieve detailed planning, management and execution of marketing activities across the business and globally.
You’ve worked closely with your team to prepare a great marketing campaign and you’re ready to launch. Your messaging is on target, and you have great graphics designed to really get you noticed. Just one question: what will your campaign look like when it reaches your brick and mortar locations? Will your in-store marketing have the same impact or better than …
(Last updated: December 2022) In my previous post, I mentioned the complexity around developing an omni-channel retail marketing plan and outlined a methodology based on my experience at CrossCap. Today, I would like to focus on Strategic Planning which is the first step within the planning phase of implementing an omni-channel marketing plan. During the strategic planning phase, the marketing strategy …
I keep seeing new guides on how retailer marketers should tackle social media or mobile, on a near daily basis. It’s great that there’s boatload of content on these channels, but what about something more traditional like circulars? There’s a good chance that not every retailer out there has an iron clad process for planning and executing a circular. So …