Crafting Consumer Digital Journeys as Part of Omni-Channel Strategy

It’s the beginning of the year, and businesses around the globe are presented with even more challenges regarding capturing and retaining the consumer. It is no longer enough to have a standard customer profile and use this information in your marketing efforts. Omni-channel approach is becoming the driving force between the brand and the user ensuring a seamless experience at …

Product Manager: Turning Ideas into a SaaS Product

Effectively communicating ideas to all stakeholders involved regardless of the nature of your business is crucial to creating a successful outcome, and it’s especially important when you are a product manager for a SaaS product. As a Product Manager, you serve as a liaison between the sales team who has insights on your customers (from having personal verbal and digital …