It’s the beginning of the year, and businesses around the globe are presented with even more challenges regarding capturing and retaining the consumer. It is no longer enough to have a standard customer profile and use this information in your marketing efforts. Omni-channel approach is becoming the driving force between the brand and the user ensuring a seamless experience at …
(Updated on 12.21.22) “Omni-channel marketing” phrase has been making a lot of noise in the recent years. Previously considered a fancy industry slang and used by many companies to differentiate themselves from the competition, today’s “Omni-Channel” is no longer a competitive advantage but a Must – Do approach to business and its operations. Multi-channel vs omni-channel Being “Multi-channel” meant to …