When it comes to the complex tapestry of enterprise marketing, a single missing thread can unravel even the most thought-out strategies. Enterprise marketing calendar planning tools act as the loom, meticulously weaving together campaigns, content, and channels to create a comprehensive visual roadmap that not only offers an overview but also actionable insights into every facet of your marketing initiative. …
Cross-Channel Marketing Consistency: A Key to Enterprise Success Cross-channel marketing consistency is an essential aspect of building a strong and recognizable brand in today’s complex and competitive marketing landscape. As a Marketing Manager of an enterprise business in the retail or finance industry, maintaining consistent messaging across multiple channels can be challenging, especially when working with geographically dispersed teams. This …
In the fast-paced world of enterprise marketing, staying organized and efficient is key to success. With countless campaigns, projects, and deadlines to manage, it’s easy for even the most seasoned marketing teams to become overwhelmed. But what if there was a simple tool that could revolutionize your team’s productivity and streamline your marketing efforts? Enter the planning calendar. A …
Everything You Need to Know About the CrossCap & Workfront Integration Adobe Workfront is a work management system that helps businesses execute complex workflows efficiently. And many marketing teams turn to Workfront to help initiate and manage their omni-channel marketing projects. Workfront users are often hit with the challenge of visualizing their marketing projects via calendar view—a functionality that the …
Producing quality social media marketing content takes time. Marketing teams must research topics, write posts, edit posts and publish posts all while juggling multiple platforms. For enterprises, this work is often multiplied by location or department. Without a plan in place, what was once a solid social media strategy may succumb to forgotten tasks and subpar content. And when 57% …
(Updated on 12.21.22) “Omni-channel marketing” phrase has been making a lot of noise in the recent years. Previously considered a fancy industry slang and used by many companies to differentiate themselves from the competition, today’s “Omni-Channel” is no longer a competitive advantage but a Must – Do approach to business and its operations. Multi-channel vs omni-channel Being “Multi-channel” meant to …
The holiday season is rapidly approaching, and regardless of your industry, you are pressed against the Q4 marketing targets. Today’s consumer is continuously disrupting the traditional purchasing patterns. How can you stay on track of all planned holiday marketing initiatives and ensure smooth execution of your marketing plan? Five Points to Consider When You Are Mapping Out Your Holiday Marketing …
Many marketing strategy and planning departments utilize calendars to present their marketing cadence from describing what promotions and campaigns to what media tactics will be used to communicate the promotional and marketing initiatives. Through my experience with different marketing departments in large and medium-sized corporations, I have commonly come across Microsoft Excel, PowerPoint, Word, Google Calendar, and also Adobe InDesign …
Are trying to look up yet another way of using Excel for outlining your marketing initiatives? Have you ever wondered how many Excel spreadsheets and Word files you’ve created over the course of your career? Read this post to learn how you can achieve detailed planning, management and execution of marketing activities across the business and globally.
Now that you know how to set-up an initial framework, you can begin to integrate marketing strategy into your calendar. Typically, most strategy is developed in a top-down manner with the following areas: Sales Events / Promotions & Holidays Marketing Campaigns Marketing Vehicles Let’s dive into each of these a little further so we can begin to understand their place …
In our last post, we laid out exactly why the marketing calendar is an asset to businesses. If that resonated with you, then let’s see what we can do to help you get started with establishing a marketing calendar framework. We’ve narrowed the many facets of a marketing calendar down to three basic components: Timelines Brands, Divisions & Geography Marketing Channels …
In a previous post Establishing a Global Marketing Calendar Framework I shared several steps that need to be followed in order to layout the framework for your marketing calendar. Two follow up posts Weaving Marketing Strategy into your Marketing Calendar Framework and Applying Metrics to Strategy in a Marketing Calendar outlined the contents of the marketing calendar that will help …
Your business is a well-oiled machine that’s being fed by your marketing efforts. Each prospect and opportunity generated by marketers becomes the veritable gas moving the business forward. The quality of the prospects and opportunities, however, are closely tied to how well your campaigns are orchestrated. Better executed marketing campaigns equal better prospects for the overall business, and that’s a …
We’re in the home stretch! In this final installment of our series on building and using a marketing calendar framework, we’ll tackle the application of marketing metrics to strategy. This is a key tool in your calendar’s arsenal: metrics give your team the ability to track the effectiveness of your campaigns, and help you develop a complete picture of your organization’s …
There are a surprising number of retail organizations that don’t have a centralized marketing calendar, and getting the cross organizational buy in to purchase one is only half the battle. where can i buy cuban cigars online As you know, the marketing calendar is the holy grail of effective omni-channel visibility and management. Unfortunately, it has been relegated to complex …
Unless your marketing team consists of one person, it’s time to put down the Excel marketing calendar. Excel Marketing Calendar Template If you are a retailer with a large marketing team, you are probably guilty of having several Excel marketing calendar templates floating around on your shared drives. Those of you with Excel ninjas on staff will likely have …
Bricks and mortar, e-commerce or a combination of the two; pricing models High – Low, Mid – Low or EDLP, it’s come that time of year again when you face the blank marketing calendar for the next fiscal year. Once again the marketing budget, whether it is $2 billion or $200,000 is flat or slashed and every division wants more …
So, how is the busy retail marketer going to manage customer messaging in a world where coordination of message among multiple channels is the key to success. Well, first of all there must be an interactive marketing calendar template where each internal marketing team and agency partner can actively participate in building that message. The days when emails and Microsoft Office …