(Updated on 12.21.22) “Omni-channel marketing” phrase has been making a lot of noise in the recent years. Previously considered a fancy industry slang and used by many companies to differentiate themselves from the competition, today’s “Omni-Channel” is no longer a competitive advantage but a Must – Do approach to business and its operations. Multi-channel vs omni-channel Being “Multi-channel” meant to …
Guide To Analyzing The Overall Lift Of A Retail Promotion
One of the most popular posts on our blog is the ‘3 strategies for measuring sales lift’, and we’ve received numerous requests for a follow up on the topic. So, with this post we’d like to take this further and discuss how retailer marketers should actually analyze the overall performance of a promotion. (If you would like the sales lift …