Guide To Analyzing The Overall Lift Of A Retail Promotion

One of the most popular posts on our blog is the ‘3 strategies for measuring sales lift’, and we’ve received numerous requests for a follow up on the topic. So, with this post we’d like to take this further and discuss how retailer marketers should actually analyze the overall performance of a promotion. (If you would like the sales lift …

3 Strategies For Measuring Sales Lift In A Retail Promotion

  The good news is that every retailer we work with agrees that lift is an important metric for determining retail promotional success. The bad news is that there’s more than one way for retailers to calculate lift. That being said, the concept of lift can mean a lift in sales, margin or unit volumes, but for simplicity’s sake, we’ll …