How to Align Marketing & Merchandising

The following post is PART III of a five part series on how to become a retail marketing superhero. We’ve leveraged the collective experiences from our most successful clients, some of the top retailers in the world, to help you the retail marketer achieve ultimate success in your career and for the business. This series will cover everything the retail …

3 Strategies For Measuring Sales Lift In A Retail Promotion

  The good news is that every retailer we work with agrees that lift is an important metric for determining retail promotional success. The bad news is that there’s more than one way for retailers to calculate lift. That being said, the concept of lift can mean a lift in sales, margin or unit volumes, but for simplicity’s sake, we’ll …