Excel has always been the default solution for marketing teams to manage their planning and execution activities. However, as the process becomes more complicated marketing departments tend to look for automation platforms to help streamline their planning process. This is not typically the case with the team that manages in-store marketing programs as they tend to maintain Excel as …
Retail Marketing Essentials Ebook: A Leader’s Guide
The retail marketing world is chock full of complications: multi-channel customers, showrooming, distributed teams, multiple legacy software systems, discontinuity, mobile, and the list goes on and on. Here at CrossCap, we’re in the fortunate position to witness (and often be a contributor to) the biggest and brightest retail marketing organizations as they adapt and expand to an ever-changing market. By …
How to Align Marketing & Merchandising
The following post is PART III of a five part series on how to become a retail marketing superhero. We’ve leveraged the collective experiences from our most successful clients, some of the top retailers in the world, to help you the retail marketer achieve ultimate success in your career and for the business. This series will cover everything the retail …
Checklist for Rolling Out a Marketing Calendar
There are a surprising number of retail organizations that don’t have a centralized marketing calendar, and getting the cross organizational buy in to purchase one is only half the battle. where can i buy cuban cigars online As you know, the marketing calendar is the holy grail of effective omni-channel visibility and management. Unfortunately, it has been relegated to complex …
Retail Marketing Best Practice: Planning And Executing A Circular
I keep seeing new guides on how retailer marketers should tackle social media or mobile, on a near daily basis. It’s great that there’s boatload of content on these channels, but what about something more traditional like circulars? There’s a good chance that not every retailer out there has an iron clad process for planning and executing a circular. So …
Why Excel Is Limiting How Retail Marketers Manage Omni-Channel Messaging
So, how is the busy retail marketer going to manage customer messaging in a world where coordination of message among multiple channels is the key to success. Well, first of all there must be an interactive marketing calendar template where each internal marketing team and agency partner can actively participate in building that message. The days when emails and Microsoft Office …
3 Strategies For Measuring Sales Lift In A Retail Promotion
The good news is that every retailer we work with agrees that lift is an important metric for determining retail promotional success. The bad news is that there’s more than one way for retailers to calculate lift. That being said, the concept of lift can mean a lift in sales, margin or unit volumes, but for simplicity’s sake, we’ll …