The retail marketing world is chock full of complications: multi-channel customers, showrooming, distributed teams, multiple legacy software systems, discontinuity, mobile, and the list goes on and on.
Here at CrossCap, we’re in the fortunate position to witness (and often be a contributor to) the biggest and brightest retail marketing organizations as they adapt and expand to an ever-changing market.
By working with the World’s top retailers, we’ve learned a thing or two about how to get retail marketing right for some serious growth….and, we’ve seen what that’s done for individual careers as well.
To succeed in retail marketing, you need to know:
- How to effectively engage your customers across multiple channels – getting omni-channel right
- What the World’s top retailers are doing that you’re not – they might be competitors!
- How to reduce excessive administrative work, and focus on marketing
So, to help lay the needed foundation for any retail marketer’s success, we’ve created the first in a series of Retail Marketing Essentials ebooks: The Leader’s Guide to Career and Company Success.
Download it HERE, and please, share the love.
CrossCap Marketing Team