Effectively communicating ideas to all stakeholders involved regardless of the nature of your business is crucial to creating a successful outcome, and it’s especially important when you are a product manager for a SaaS product. As a Product Manager, you serve as a liaison between the sales team who has insights on your customers (from having personal verbal and digital …
Is the Hype around Omni channel Marketing Justified?
Are people more likely to purchase products when brands or businesses target them with ads across numerous channels? The answer is a resounding “yes!” according to a survey of 1,800 U.S. shoppers conducted by Fluent. According to the report, 62% of consumers who engage with a retailer on 10 or more channels make a purchase at least once a week. Meanwhile, 42% …