Introduction In today’s dynamic business environment, market planning software has become crucial for organizations striving to maintain a competitive edge. This software streamlines marketing processes and enhances data accuracy and strategic planning. This comprehensive guide will delve into the world of market planning software, its key features, benefits, and how it can transform your marketing strategy. What is Market Planning …
The in-store marketing process for any sign or visual fixture starts from planning campaigns or requests and ends when the in-store team informs the store associates to purge the asset. The most critical aspect of the in-store marketing program is to ensure stores are getting the right marketing on time so they can drive the foot traffic and sales. …
Most in-store marketing teams are challenged with managing highly complex campaigns and are handicapped by tools like Excel to manage these programs. For this reason, any tool that can deliver some efficiency is embraced by these teams. In-store marketing teams rely on home grown or supplier developed tools to help address these discrete pain-points. However, these tools are inadequate …
Monetizing your marketing assets is an excellent way to generate additional revenue for your business. However, it is essential to ensure that your monetization strategy aligns with your overall marketing strategy. One of the key benefits of monetization is transforming your marketing division from a cost center to a profit center and drive sales in alignment with your business …
Online retailers have their limitations when it comes to serving customers on an urgent basis. According to Google/Ipsos, nearly 80% of shoppers go to store to buy when they have an item they need or want immediately. Retail stores are still in high demand and this is one of many reasons. Now, question is, how to keep these customers engaged …
A social media content strategy is the systematic planning of creating and publishing social media posts to drive traffic and improve the branding of your business. As Jay Baer, author of six best selling marketing books, popularly said, “Content is fire. Social media is gasoline.” While social media is merely a platform, content is the real ignition engine that …
Everything You Need to Know About the CrossCap & Workfront Integration Adobe Workfront is a work management system that helps businesses execute complex workflows efficiently. And many marketing teams turn to Workfront to help initiate and manage their omni-channel marketing projects. Workfront users are often hit with the challenge of visualizing their marketing projects via calendar view—a functionality that the …