It starts with a familiar scene: You’re on your fifth Zoom call of the day, juggling campaign timelines, asset approvals, and last-minute requests from regional teams. Your inbox is overflowing. There’s a spreadsheet open on one screen, a shared doc on another, and Slack pings lighting up like fireworks. Meanwhile, your team just realized two departments launched similar campaigns, on …
Managing casino marketing campaigns across multiple locations isn’t easy, especially when spreadsheets, manual updates, and compliance risks get in the way. In this post, we share a real story of how one casino tackled their casino marketing campaign management challenges and found clarity through transformation. For a while, it worked. Every week, the marketing team at a regional casino group …
That Sunday night feeling… We’ve all been there. It’s late Sunday, and suddenly it hits you: “Wait… did we ever update the campaign timeline for Q2?” Cue the spiral: Did the team get the update? Is the timeline even final? Are the stakeholders in the loop? Is Monday about to be a total scramble? If that sounds familiar, you’re not …
The Ultimate Guide to Market Planning Software Introduction In today’s dynamic business landscape, market planning software is essential for organizations striving to stay ahead. It streamlines marketing processes, enhances data accuracy, and powers strategic decision-making. This comprehensive guide explores what market planning software is, its features, benefits, and how it can revolutionize your marketing strategy. What is Market Planning Software? …
The in-store marketing process for any sign or visual fixture starts from planning campaigns or requests and ends when the in-store team informs the store associates to purge the asset. The most critical aspect of the in-store marketing program is to ensure stores are getting the right marketing on time so they can drive the foot traffic and sales. …
Most in-store marketing teams are challenged with managing highly complex campaigns and are handicapped by tools like Excel to manage these programs. For this reason, any tool that can deliver some efficiency is embraced by these teams. In-store marketing teams rely on home grown or supplier developed tools to help address these discrete pain-points. However, these tools are inadequate …
Monetizing your marketing assets is an excellent way to generate additional revenue for your business. However, it is essential to ensure that your monetization strategy aligns with your overall marketing strategy. One of the key benefits of monetization is transforming your marketing division from a cost center to a profit center and drive sales in alignment with your business …
Online retailers have their limitations when it comes to serving customers on an urgent basis. According to Google/Ipsos, nearly 80% of shoppers go to store to buy when they have an item they need or want immediately. Retail stores are still in high demand and this is one of many reasons. Now, question is, how to keep these customers engaged …
A social media content strategy is the systematic planning of creating and publishing social media posts to drive traffic and improve the branding of your business. As Jay Baer, author of six best selling marketing books, popularly said, “Content is fire. Social media is gasoline.” While social media is merely a platform, content is the real ignition engine that …
Everything You Need to Know About the CrossCap & Workfront Integration Adobe Workfront is a work management system that helps businesses execute complex workflows efficiently. And many marketing teams turn to Workfront to help initiate and manage their omni-channel marketing projects. Workfront users are often hit with the challenge of visualizing their marketing projects via calendar view—a functionality that the …