Producing quality social media marketing content takes time. Marketing teams must research topics, write posts, edit posts and publish posts all while juggling multiple platforms. For enterprises, this work is often multiplied by location or department. Without a plan in place, what was once a solid social media strategy may succumb to forgotten tasks and subpar content. And when 57% …
It’s the beginning of the year, and businesses around the globe are presented with even more challenges regarding capturing and retaining the consumer. It is no longer enough to have a standard customer profile and use this information in your marketing efforts. Omni-channel approach is becoming the driving force between the brand and the user ensuring a seamless experience at …
(Updated on 12.21.22) “Omni-channel marketing” phrase has been making a lot of noise in the recent years. Previously considered a fancy industry slang and used by many companies to differentiate themselves from the competition, today’s “Omni-Channel” is no longer a competitive advantage but a Must – Do approach to business and its operations. Multi-channel vs omni-channel Being “Multi-channel” meant to …
The holiday season is rapidly approaching, and regardless of your industry, you are pressed against the Q4 marketing targets. Today’s consumer is continuously disrupting the traditional purchasing patterns. How can you stay on track of all planned holiday marketing initiatives and ensure smooth execution of your marketing plan? Five Points to Consider When You Are Mapping Out Your Holiday Marketing …
Are trying to look up yet another way of using Excel for outlining your marketing initiatives? Have you ever wondered how many Excel spreadsheets and Word files you’ve created over the course of your career? Read this post to learn how you can achieve detailed planning, management and execution of marketing activities across the business and globally.
Now that you know how to set-up an initial framework, you can begin to integrate marketing strategy into your calendar. Typically, most strategy is developed in a top-down manner with the following areas: Sales Events / Promotions & Holidays Marketing Campaigns Marketing Vehicles Let’s dive into each of these a little further so we can begin to understand their place …
In our last post, we laid out exactly why the marketing calendar is an asset to businesses. If that resonated with you, then let’s see what we can do to help you get started with establishing a marketing calendar framework. We’ve narrowed the many facets of a marketing calendar down to three basic components: Timelines Brands, Divisions & Geography Marketing Channels …
In a previous post Establishing a Global Marketing Calendar Framework I shared several steps that need to be followed in order to layout the framework for your marketing calendar. Two follow up posts Weaving Marketing Strategy into your Marketing Calendar Framework and Applying Metrics to Strategy in a Marketing Calendar outlined the contents of the marketing calendar that will help …
Your business is a well-oiled machine that’s being fed by your marketing efforts. Each prospect and opportunity generated by marketers becomes the veritable gas moving the business forward. The quality of the prospects and opportunities, however, are closely tied to how well your campaigns are orchestrated. Better executed marketing campaigns equal better prospects for the overall business, and that’s a …
(Last updated: December 2022) In my previous post, I mentioned the complexity around developing an omni-channel retail marketing plan and outlined a methodology based on my experience at CrossCap. Today, I would like to focus on Strategic Planning which is the first step within the planning phase of implementing an omni-channel marketing plan. During the strategic planning phase, the marketing strategy …
I keep seeing new guides on how retailer marketers should tackle social media or mobile, on a near daily basis. It’s great that there’s boatload of content on these channels, but what about something more traditional like circulars? There’s a good chance that not every retailer out there has an iron clad process for planning and executing a circular. So …
So, how is the busy retail marketer going to manage customer messaging in a world where coordination of message among multiple channels is the key to success. Well, first of all there must be an interactive marketing calendar template where each internal marketing team and agency partner can actively participate in building that message. The days when emails and Microsoft Office …
The good news is that every retailer we work with agrees that lift is an important metric for determining retail promotional success. The bad news is that there’s more than one way for retailers to calculate lift. That being said, the concept of lift can mean a lift in sales, margin or unit volumes, but for simplicity’s sake, we’ll …