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The best omni-channel ad planning and promotions management software for eCommerce and brick-and-mortar retail promotional plans

Brands that trust CrossCap


Allocation & Placement

  • Translate marketing and merchandising strategy to execute plan
  • Define themes for tactics and allocated space
  • Allocate space to merchandising businesses based on marketing strategy
  • Evaluate promotional placements prior to marketing production

Promotional Planning

  • Efficient planning tool for marketing and merchandising
  • Item selection customized based on client SKU file &
    merchandise hierarchy
  • Broad support for offer types
  • Downstream outputs for pricing, online, signage &
    replenishment systems

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Change Tracking

  • Effectively track changes requested after plan is locked
  • Customized approval process
  • Notifies stakeholders on changes requested
  • Auto-propagates approved changes to promotional plan

Customizable Workflow & Platform

  • Terminology & offer attributes configured based on your
    business needs
  • Integrated with SKU management and pricing systems for
    seamless planning
  • Workflow customized based on your promotions
    management process

Promotion Effectiveness

  • Measure effectiveness of all promotions
  • Analyze event and campaign effectiveness
  • Incorporates hard and soft metrics in analysis
  • Provides a platform and archive to improve future