- Translate marketing and merchandising strategy to execute plan
- Define themes for tactics and allocated space
- Allocate space to merchandising businesses based on marketing strategy
- Evaluate promotional placements prior to marketing production
- Efficient planning tool for marketing and merchandising
teams - Item selection customized based on client SKU file &
merchandise hierarchy - Broad support for offer types
- Downstream outputs for pricing, online, signage &
replenishment systems
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- Effectively track changes requested after plan is locked
- Customized approval process
- Notifies stakeholders on changes requested
- Auto-propagates approved changes to promotional plan
- Terminology & offer attributes configured based on your
business needs - Integrated with SKU management and pricing systems for
seamless planning - Workflow customized based on your promotions
management process
- Measure effectiveness of all promotions
- Analyze event and campaign effectiveness
- Incorporates hard and soft metrics in analysis
- Provides a platform and archive to improve future
planning
