The retail marketing world is chock full of complications: multi-channel customers, showrooming, distributed teams, multiple legacy software systems, discontinuity, mobile, and the list goes on and on. Here at CrossCap, we’re in the fortunate position to witness (and often be a contributor to) the biggest and brightest retail marketing organizations as they adapt and expand to an ever-changing market. By …
One of the most popular posts on our blog is the ‘3 strategies for measuring sales lift’, and we’ve received numerous requests for a follow up on the topic. So, with this post we’d like to take this further and discuss how retailer marketers should actually analyze the overall performance of a promotion. (If you would like the sales lift …
I keep seeing new guides on how retailer marketers should tackle social media or mobile, on a near daily basis. It’s great that there’s boatload of content on these channels, but what about something more traditional like circulars? There’s a good chance that not every retailer out there has an iron clad process for planning and executing a circular. So …