Mastering Enterprise Marketing: How a Planning Calendar Can Revolutionize Your Team’s Efficiency

‍ In the fast-paced world of enterprise marketing, staying organized and efficient is key to success. With countless campaigns, projects, and deadlines to manage, it’s easy for even the most seasoned marketing teams to become overwhelmed. But what if there was a simple tool that could revolutionize your team’s productivity and streamline your marketing efforts? Enter the planning calendar. A …

Importance of Optimized Marketing Planning

Effective marketing campaigns are essential for driving growth, increasing brand awareness, and generating revenue. Therefore, marketing campaigns must be designed to achieve specific KPI targets and be run through multiple channels to reach our target audience. Marketing planning & Performance tracking KPI targets are essential for measuring the success of our marketing campaigns. KPIs provide a quantifiable measure of the …

Unified Marketing Calendar

A unified marketing calendar is a centralized tool that tracks all marketing activities, initiatives, campaigns, and events across an organization. It provides a single source of truth for all marketing-related information, allowing teams to coordinate efforts, avoid conflicts, and improve visibility and accountability.   Before implementing a unified marketing calendar, there are several important points to consider: Scope: Determine the …

Marketing Rhythm – Implementing A Proactive Marketing & Content Planning Process

  In an ideal world, there would be distinct phases between planning and production allowing marketing teams to create and analyze their plans before production and execution. However, this is not reality as marketing departments are constantly dealing with building plans for upcoming events and executing near-term activities along with addressing changes to active plans. Due to the variety of …

Monetizing Your Marketing Assets In Alignment With Your Marketing Strategy

  Monetizing your marketing assets is an excellent way to generate additional revenue for your business. However, it is essential to ensure that your monetization strategy aligns with your overall marketing strategy. One of the key benefits of monetization is transforming your marketing division from a cost center to a profit center and drive sales in alignment with your business …

How to Balance Your Brand Marketing and Performance Marketing Strategies for Maximum Impact

  Marketing is a critical part of any business, and companies often use a combination of brand and performance marketing to drive growth. Brand marketing helps create awareness and build a brand, while performance marketing is focused on driving conversions and sales. It’s essential to balance these two approaches for maximum impact. Marketing planning software is used by large enterprises …

Marketing Transformation: The Shift towards Performance-Based Marketing from Brand Marketing

  Marketing has undergone a significant transformation in recent years, with a shift towards performance-based marketing and a greater emphasis on data-driven insights. This has resulted in a major change in the landscape of branding, as brands strive to prove their worth and demonstrate their ROI to stakeholders. CMOs of large enterprises dealing with the complexities of balancing brand and …

CrossCap & Workfront Integration

Everything You Need to Know About the CrossCap & Workfront Integration Adobe Workfront is a work management system that helps businesses execute complex workflows efficiently. And many marketing teams turn to Workfront to help initiate and manage their omni-channel marketing projects. Workfront users are often hit with the challenge of visualizing their marketing projects via calendar view—a functionality that the …

Why You Need a Social Media Planning Calendar

Producing quality social media marketing content takes time. Marketing teams must research topics, write posts, edit posts and publish posts all while juggling multiple platforms. For enterprises, this work is often multiplied by location or department. Without a plan in place, what was once a solid social media strategy may succumb to forgotten tasks and subpar content. And when 57% …

Crafting Consumer Digital Journeys as Part of Omni-Channel Strategy

It’s the beginning of the year, and businesses around the globe are presented with even more challenges regarding capturing and retaining the consumer. It is no longer enough to have a standard customer profile and use this information in your marketing efforts. Omni-channel approach is becoming the driving force between the brand and the user ensuring a seamless experience at …

Omni-Channel Marketing: What Does it Mean to Your Industry and Your Customer?

(Updated on 12.21.22) “Omni-channel marketing” phrase has been making a lot of noise in the recent years. Previously considered a fancy industry slang and used by many companies to differentiate themselves from the competition, today’s “Omni-Channel” is no longer a competitive advantage but a Must – Do approach to business and its operations. Multi-channel vs omni-channel Being “Multi-channel” meant to …

7 Signs Your Company Needs Marketing Calendar Software

Many marketing strategy and planning departments utilize calendars to present their marketing cadence from describing what promotions and campaigns to what media tactics will be used to communicate the promotional and marketing initiatives. Through my experience with different marketing departments in large and medium-sized corporations, I have commonly come across Microsoft Excel, PowerPoint, Word, Google Calendar, and also Adobe InDesign …

Are You Still Using Excel to Manage Your Marketing Calendar?

Are trying to look up yet another way of using Excel for outlining your marketing initiatives? Have you ever wondered how many Excel spreadsheets and Word files you’ve created over the course of your career? Read this post to learn how you can achieve detailed planning, management and execution of marketing activities across the business and globally.

Weaving Marketing Strategy into your Marketing Calendar Framework

Now that you know how to set-up an initial framework, you can begin to integrate marketing strategy into your calendar. Typically, most strategy is developed in a top-down manner with the following areas: Sales Events / Promotions & Holidays Marketing Campaigns Marketing Vehicles Let’s dive into each of these a little further so we can begin to understand their place …

Establishing a Global Marketing Calendar Framework

In our last post, we laid out exactly why the marketing calendar is an asset to businesses. If that resonated with you, then let’s see what we can do to help you get started with establishing a marketing calendar framework. We’ve narrowed the many facets of a marketing calendar down to three basic components: Timelines Brands, Divisions & Geography Marketing Channels …

How To Create A Marketing Calendar – Quick Reference Guide

In a previous post Establishing a Global Marketing Calendar Framework I shared several steps that need to be followed in order to layout the framework for your marketing calendar. Two follow up posts Weaving Marketing Strategy into your Marketing Calendar Framework and Applying Metrics to Strategy in a Marketing Calendar outlined the contents of the marketing calendar that will help …

Why Your Business Needs a Marketing Calendar

Your business is a well-oiled machine that’s being fed by your marketing efforts. Each prospect and opportunity generated by marketers becomes the veritable gas moving the business forward. The quality of the prospects and opportunities, however, are closely tied to how well your campaigns are orchestrated. Better executed marketing campaigns equal better prospects for the overall business, and that’s a …

Applying Marketing Metrics to Strategy in a Marketing Calendar

We’re in the home stretch! In this final installment of our series on building and using a marketing calendar framework, we’ll tackle the application of marketing metrics to strategy. This is a key tool in your calendar’s arsenal: metrics give your team the ability to track the effectiveness of your campaigns, and help you develop a complete picture of your organization’s …

How to Align Marketing & Merchandising

The following post is PART III of a five part series on how to become a retail marketing superhero. We’ve leveraged the collective experiences from our most successful clients, some of the top retailers in the world, to help you the retail marketer achieve ultimate success in your career and for the business. This series will cover everything the retail …