Why an Enterprise Marketing Calendar should not be built in Excel

Enterprise marketing calendars are critical in planning and aligning a company’s marketing strategy with execution. However, many companies still use Excel spreadsheets to build and manage their marketing calendars, even though this is not the best solution. In this blog post, we’ll discuss why building an enterprise marketing calendar with Excel is not recommended and how using a specialized marketing …

Marketing_Planner_CrossCap_Blog

Benefits of marketing planner software for enterprise brands

Marketing planner software is a powerful tool that can help enterprise businesses organize their marketing team, streamline their marketing efforts, and ultimately drive more revenue. Here are just a few of the benefits of using marketing planner software for enterprise businesses: Improved organization: Marketing planner software allows businesses to keep track of all their marketing activities in one place. This makes …

Are You Still Using Excel to Manage Your Marketing Calendar?

Are trying to look up yet another way of using Excel for outlining your marketing initiatives? Have you ever wondered how many Excel spreadsheets and Word files you’ve created over the course of your career? Read this post to learn how you can achieve detailed planning, management and execution of marketing activities across the business and globally.