In the fast-paced world of enterprise marketing, staying organized and efficient is key to success. With countless campaigns, projects, and deadlines to manage, it’s easy for even the most seasoned marketing teams to become overwhelmed. But what if there was a simple tool that could revolutionize your team’s productivity and streamline your marketing efforts? Enter the planning calendar. A …
Why an Enterprise Marketing Calendar should not be built in Excel
Enterprise marketing calendars are critical in planning and aligning a company’s marketing strategy with execution. However, many companies still use Excel spreadsheets to build and manage their marketing calendars, even though this is not the best solution. In this blog post, we’ll discuss why building an enterprise marketing calendar with Excel is not recommended and how using a specialized marketing …
7 Signs Your Company Needs Marketing Calendar Software
Many marketing strategy and planning departments utilize calendars to present their marketing cadence from describing what promotions and campaigns to what media tactics will be used to communicate the promotional and marketing initiatives. Through my experience with different marketing departments in large and medium-sized corporations, I have commonly come across Microsoft Excel, PowerPoint, Word, Google Calendar, and also Adobe InDesign …