7 Signs Excel Is Inadequate For Your In-Store Marketing Programs

  Excel has always been the default solution for marketing teams to manage their planning and execution activities. However, as the process becomes more complicated marketing departments tend to look for automation platforms to help streamline their planning process. This is not typically the case with the team that manages in-store marketing programs as they tend to maintain Excel as …

How To Plan A Perfectly Targeted POP Campaign

Point of Purchase (POP) campaigns are essential for any business that wants to boost sales and increase brand awareness. POP marketing involves creating eye-catching signage, displays, packaging, and promotional materials that are placed near the point of sale in a retail setting. The goal is to encourage impulse purchases and increase brand recognition among shoppers. To plan a highly successful …