Calendar
The only marketing calendar tool you’ll ever need
Visualize your campaigns & plan
- Orchestrates your marketing campaigns & tactics
- Outlines your marketing mix for customer segments
- Displays campaign journey maps and timelines
See How to Plan Your Campaigns
Unified marketing calendar management
- Combine the management of multiple calendar types, such as brand, geographic region, or social media, into a single view
- Filter your marketing calendar to your preferred view. For example, by campaign, demographic, business unit, or marketing channel
- Control access and visibility based on user roles
Adapts to your marketing workflow
- Configurable and adaptable to optimize your current marketing planning process and workflow
- Improves data quality and accuracy to make more informed strategic marketing decisions
- Integrates into your current marketing ecosystem via APIs
See How to Manage Marketing Workflow
Stay informed. Stay connected.
- Keep your organization aligned and working together for the same marketing goals
- Discuss key marketing campaign plans and insights with your team
- Get notified when the marketing plan changes and see who made those changes
Provides actionable insights
- Define campaign plans and assess performance with your KPIs and year-over-year comparisons
- Export data in multiple ways for key stakeholders
- Dashboards allow you to view campaign journey maps and campaign metrics
See How to Optimize Campaign Planning
Alex A.
Frm. Director, PMO, Strategic Sourcing, Marketing Operations and Technology
“CrossCap’s campaign management software is an innovative approach to culminate online and offline planning and tracking activities into one tool. The tools marketing planning workflow effectively streamlines our planning, participation, and communication across different stakeholders. Our transition from Excel to CrossCap’s calendar was smooth efficient, and organized. Delivering value in real time to our users and organization.”
Alexandra R.
Director of Partnership Marketing
“CrossCap’s Marketing Calendar provides us with a holistic view of all our marketing campaigns and activity across all of our channels, allowing us with a clear visual of our plans. With the calendar, we can rapidly filter the plan to understand whether we’re over or under marketing for a specific partner, customer segment or region.”