Calendar
- Orchestrates your marketing campaigns & tactics
- Outlines your marketing mix for customer segments
- Customer journey maps and campaign calendars
- A centralized solution to get your campaigns to market without the need for technical skills
- Marketing calendar cloud software configured for your business
- Zoom navigation supports day to year views
- Filters for calendar & planning views
- Integration can be as far upstream or downstream as needed
- Configured to optimize your marketing planning workflow
- Organizes and streamlines your content marketing process
- Integrates into your marketing ecosystem with APIs
- Controlled access to marketing planner & views
- Collaboration software with notifications on plan changes
- Tablet & Phone Apps to access your marketing calendar with notifications
- Define campaign plans based on targeted KPIs
- Correlates results with marketing plan
- Compares plan to historical activity
Frm. Director, PMO, Strategic Sourcing, Marketing Operations and Technology
“CrossCap’s campaign management software is an innovative approach to culminate online and offline planning and tracking activities into one tool. The tools marketing planning workflow effectively streamlines our planning, participation, and communication across different stakeholders. Our transition from Excel to CrossCap’s calendar was smooth efficient, and organized. Delivering value in real time to our users and organization.”
Director of Partnership Marketing
“CrossCap’s Marketing Calendar provides us with a holistic view of all our marketing campaigns and activity across all of our channels, allowing us with a clear visual of our plans. With the calendar, we can rapidly filter the plan to understand whether we’re over or under marketing for a specific partner, customer segment or region.”