How to measure sales lift n a retail promotion?

Read this eGuide and learn about the holistic approach to measuring lift of a promotion. It will cover:

  • What is Sales Lift?
  • What’s the best approach in measuring sales lift?
  • Overall Promotion Breakdown

About CrossCap:

CrossCap is a marketing management and collaboration platform used by high-performance global brands and businesses.  CrossCap’s flexible, real-time workspace makes the planning, execution and measurement of marketing activities easier, more transparent and efficient for scores of marketing teams.  Founded in 2001, CrossCap is headquartered in San Francisco and has offices in New York and Toronto.

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