In last week’s article we outlined 10 ways to streamline your store reorders. This week we would like to share some best practices around improving your planning process to push marketing to your retail locations. The process of planning and execution of in-store marketing activities is complex, prolonged, and prone to several errors. Additionally, these marketing campaigns require a sizeable …
10 Ways To Streamline Your Store Reorders
The in-store marketing process for any sign or visual fixture starts from planning campaigns or requests and ends when the in-store team informs the store associates to purge the asset. The most critical aspect of the in-store marketing program is to ensure stores are getting the right marketing on time so they can drive the foot traffic and sales. …
Benefits Of An Enterprise In-Store Marketing Platform Over A Home Grown Or Supplier Developed Tool
Most in-store marketing teams are challenged with managing highly complex campaigns and are handicapped by tools like Excel to manage these programs. For this reason, any tool that can deliver some efficiency is embraced by these teams. In-store marketing teams rely on home grown or supplier developed tools to help address these discrete pain-points. However, these tools are inadequate …
Benefits of store specific marketing campaigns
In-store marketing that is specific to stores allows retailers to be more competitive and local. The signage attracts customers, communicates information, and creates visual impact that is relevant to the local community. We explore the various benefits of store specific signage and why it is important for retailers to invest in in-store marketing software that simplifies the process around …