Executive Summary Like many print providers, they were stuck in a cycle of manual coordination, rework, and mounting pressure to deliver faster — without adding headcount. They needed a way to simplify campaign setup, eliminate guesswork, and restore accuracy across every client order. A leading North American print and display vendor supporting major retail and CPG programs was managing highly …
Retail Marketing Best Practice: Planning And Executing A Circular
I keep seeing new guides on how retailer marketers should tackle social media or mobile, on a near daily basis. It’s great that there’s boatload of content on these channels, but what about something more traditional like circulars? There’s a good chance that not every retailer out there has an iron clad process for planning and executing a circular. So …

