Bricks and mortar, e-commerce or a combination of the two; pricing models High – Low, Mid – Low or EDLP, it’s come that time of year again when you face the blank marketing calendar for the next fiscal year. Once again the marketing budget, whether it is $2 billion or $200,000 is flat or slashed and every division wants more …
So, how is the busy retail marketer going to manage customer messaging in a world where coordination of message among multiple channels is the key to success. Well, first of all there must be an interactive marketing calendar template where each internal marketing team and agency partner can actively participate in building that message. The days when emails and Microsoft Office …
The good news is that every retailer we work with agrees that lift is an important metric for determining retail promotional success. The bad news is that there’s more than one way for retailers to calculate lift. That being said, the concept of lift can mean a lift in sales, margin or unit volumes, but for simplicity’s sake, we’ll …