Our previous installment of this guide covered the setting up of a sign library, and what information should you should be storing about the graphics you use in-store. (You can find Part 2 here!)
Without further ado, here’s the conclusion to our guide to in-store sign planning.
Calculating Sign Quantities & Kit Versions
Now comes the moment of truth, we’ve captured our store profiles, setup a sign library, let’s calculate sign quantities, sign kits and kit versions for a floorset push.
First decide which stores are going to participate in the push, you should already have profiles of the stores created. The store profiles are vital as they’ll play a part in determining how many signs are produced.
Now define your sign list; this will consist of all the graphics that you want to push to your stores. Keep in mind that each graphic should have an associated list of specs from your sign library, i.e. size, substrate, etc.
Finally use the specs from the graphic to match it with stores that have a corresponding attribute in their profile. This will give you your production quantities with overages for each graphic. Use the list of matching stores for each sign to form the kits and version them. This is something that your visual marketing solution should be able to calculate seamlessly.
Some of the benefits to using this methodology of planning in-store signage pushes are:
- Deliver more accurate production quantities to your printer
- Optimize how kits are packed and distributed to reduce shipping costs
- Easily handle changes to stores by simply updating your store profiles
How does your retail organization plan pushes for in-store signage?