The inbox is quiet. The Slack messages have slowed. It’s Sunday night. And then it hits: “Wait… did we ever update the Q3 campaign timeline?” Cue the spiral: Did creative get the final copy? Are stores set to launch on time? Did we send the brief—or just talk about sending it? Do we even know what’s going live tomorrow? Suddenly …
We Used to Win on Price. Now We’re Losing on Visibility. For a long time, that was our formula for success. We offered competitive pricing. We delivered on time. We built a reputation for never missing a deadline. That combination helped us win RFPs again and again. We were fast, flexible, and detail-obsessed. Brands trusted us and we delivered. However, …
Effective marketing campaigns are essential for driving growth, increasing brand awareness, and generating revenue. Therefore, marketing campaigns must be designed to achieve specific KPI targets and be run through multiple channels to reach our target audience. Marketing planning & Performance tracking KPI targets are essential for measuring the success of our marketing campaigns. KPIs provide a quantifiable measure of the …
In last week’s article we outlined 10 ways to streamline your store reorders. This week we would like to share some best practices around improving your planning process to push marketing to your retail locations. The process of planning and execution of in-store marketing activities is complex, prolonged, and prone to several errors. Additionally, these marketing campaigns require a sizeable …
A unified marketing calendar is a centralized tool that tracks all marketing activities, initiatives, campaigns, and events across an organization. It provides a single source of truth for all marketing-related information, allowing teams to coordinate efforts, avoid conflicts, and improve visibility and accountability. Before implementing a unified marketing calendar, there are several important points to consider: Scope: Determine the …
In an ideal world, there would be distinct phases between planning and production allowing marketing teams to create and analyze their plans before production and execution. However, this is not reality as marketing departments are constantly dealing with building plans for upcoming events and executing near-term activities along with addressing changes to active plans. Due to the variety of …
Most in-store marketing teams are challenged with managing highly complex campaigns and are handicapped by tools like Excel to manage these programs. For this reason, any tool that can deliver some efficiency is embraced by these teams. In-store marketing teams rely on home grown or supplier developed tools to help address these discrete pain-points. However, these tools are inadequate …
Monetizing your marketing assets is an excellent way to generate additional revenue for your business. However, it is essential to ensure that your monetization strategy aligns with your overall marketing strategy. One of the key benefits of monetization is transforming your marketing division from a cost center to a profit center and drive sales in alignment with your business …
Excel has always been the default solution for marketing teams to manage their planning and execution activities. However, as the process becomes more complicated marketing departments tend to look for automation platforms to help streamline their planning process. This is not typically the case with the team that manages in-store marketing programs as they tend to maintain Excel as …
Marketing is a critical part of any business, and companies often use a combination of brand and performance marketing to drive growth. Brand marketing helps create awareness and build a brand, while performance marketing is focused on driving conversions and sales. It’s essential to balance these two approaches for maximum impact. Marketing planning software is used by large enterprises …
In-store marketing that is specific to stores allows retailers to be more competitive and local. The signage attracts customers, communicates information, and creates visual impact that is relevant to the local community. We explore the various benefits of store specific signage and why it is important for retailers to invest in in-store marketing software that simplifies the process around …
Marketing has undergone a significant transformation in recent years, with a shift towards performance-based marketing and a greater emphasis on data-driven insights. This has resulted in a major change in the landscape of branding, as brands strive to prove their worth and demonstrate their ROI to stakeholders. CMOs of large enterprises dealing with the complexities of balancing brand and …
Point of Purchase (POP) campaigns are essential for any business that wants to boost sales and increase brand awareness. POP marketing involves creating eye-catching signage, displays, packaging, and promotional materials that are placed near the point of sale in a retail setting. The goal is to encourage impulse purchases and increase brand recognition among shoppers. To plan a highly successful …
Enterprise marketing calendars are critical in planning and aligning a company’s marketing strategy with execution. However, many companies still use Excel spreadsheets to build and manage their marketing calendars, even though this is not the best solution. In this blog post, we’ll discuss why building an enterprise marketing calendar with Excel is not recommended and how using a specialized marketing …
Marketing planner software is a powerful tool that can help enterprise businesses organize their marketing team, streamline their marketing efforts, and ultimately drive more revenue. Here are just a few of the benefits of using marketing planner software for enterprise businesses: Improved organization: Marketing planner software allows businesses to keep track of all their marketing activities in one place. This makes …
Everything You Need to Know About the CrossCap & Workfront Integration Adobe Workfront is a work management system that helps businesses execute complex workflows efficiently. And many marketing teams turn to Workfront to help initiate and manage their omni-channel marketing projects. Workfront users are often hit with the challenge of visualizing their marketing projects via calendar view—a functionality that the …
Producing quality social media marketing content takes time. Marketing teams must research topics, write posts, edit posts and publish posts all while juggling multiple platforms. For enterprises, this work is often multiplied by location or department. Without a plan in place, what was once a solid social media strategy may succumb to forgotten tasks and subpar content. And when 57% …