CROSSCAP BLOG

200 Marketing Hacks & Tools to Ensure Your Startup Crushes It

Reposted with permission from Channel Ape: Are you getting ready for your startup to absolutely crush it? If you are, marketing should be one of your first concerns. Your ability to market your new creation will determine it’s success or failure. That’s why I’ve taken... read more

Selecting the Right Social Platform to Reach your Audience

At CrossCap, we see firsthand not every social platform suits every business. That is why this infographic resonated with us. Use these tips to choose the right sites to engage potential customers and deepen existing relationships. And remember, regardless of the... read more

Is the Hype around Omni channel Marketing Justified?

Are people more likely to purchase products when brands or businesses target them with ads across numerous channels? The answer is a resounding “yes!” according to a survey of 1,800 U.S. shoppers conducted by Fluent. According to the report, 62% of consumers who... read more

Five Visual Design Trends for Memorable Campaigns

To create stand-out campaigns, graphic designers and brand managers need to stay on top of the visual trends that are resonating with today’s consumers.  A close look at the most successful ad, Web and in-store signage designs of the past year reveal five key... read more

10 Hot Tips for Seasonal Sales Success

Today’s consumers expect to receive special deals and offers year round. Seasonal events drive consumer buying patterns. That’s why marketers around the world take advantage of changes in season to create marketing campaigns that increase their revenues.... read more

You Can’t Afford Not to Use Video Marketing

Lights, camera… budget-buster? Many Marketers forgo video marketing for fear it will be prohibitively expensive. But it doesn’t have to be. The truth is video is perfectly doable for any size business in any field—with any budget. And in this age of short... read more

Competitive Intelligence Matters in Marketing

How do you know whether your marketing strategy is successful? Most marketing teams will point immediately to key performance indicators (KPIs) – specific metrics that are most valuable to their company and which contribute most directly to the company’s goals.... read more

[Infographic] 2016 Retail Marketing & Promotional Calendar

As we end 2016’s first quarter, I hope your sales and marketing efforts are going well. This year is packed with marketing event opportunities. From the U.S. presidential election to the Rio summer Olympics, I’m sure your marketing calendar is full of promotions... read more

Omni Channel is More Than a Buzzword

I love coupons. No matter what’s on my shopping list, when I receive a coupon, I begin to imagine how to get the most value from the discount. But one type of coupon drives me crazy: the coupon that treats in-store purchases as somehow different than online purchases.... read more

Walking the Wall

If you’re a marketer in the retail industry, we don’t have to tell you that consumers love Amazon.com. And who can blame them? Not only does Amazon offer a huge selection of items, they make it very easy to browse and compare several items very quickly. No running... read more

Making Sense of Marketing Metrics

As a marketer, you’re challenged to use metrics to drive strategy, performance and continuous improvement. To succeed, you need not only the right data, but also a dashboard view that enables key stakeholders to understand the meaning of the data and make informed... read more

Branding Across the New Digital Environments

Let’s talk about branding. Too generic? Agreed. So let’s be more specific – let’s talk about the rush you get when people start to connect with you on social media. When your fans and fans-to-be start liking your pages, sharing your posts, tagging you, and engaging... read more