How to Project Manage a Team Across Different Time Zones

Effective project management of a team that’s scattered across the globe can be a pain if not done correctly. With three offices in two different countries and a number of freelancers working remote, we at CrossCap know all too well how difficult it can be trying to align efforts across a global organization. With that in mind, […]

Omni-Channel Marketing: What Does it Mean to Your Industry and Your Customer?

(Updated on 10.17.17) “Omni-channel marketing” phrase has been making a lot of noise in the recent years. Previously considered a fancy industry slang and used by many companies to differentiate themselves from the competition, today’s “Omni-Channel” is no longer a competitive advantage but a Must – Do approach to business and its operations. Multi-channel vs […]

How Not to Fail in Managing Your Holiday Marketing Plan

The holiday season is rapidly approaching, and regardless of your industry, you are pressed against the Q4 marketing targets. Today’s consumer is continuously disrupting the traditional purchasing patterns. How can you stay on track of all planned holiday marketing initiatives and ensure smooth execution of your marketing plan?   Five Points to Consider When You […]

7 Signs Your Company Needs Marketing Calendar Software

Many marketing strategy and planning departments utilize calendars to present their marketing cadence from describing what promotions and campaigns to what media tactics will be used to communicate the promotional and marketing initiatives. Through my experience with different marketing departments in large and medium-sized corporations, I have commonly come across Microsoft [...]

Marketing Calendar Software | Comprehensive Feature Checklist

Your Guide to Making an Educated Decision Regarding Purchasing Marketing Calendar Software Marketing Calendar software is essential to assist marketing teams with planning, executing, assessing and recalibrating their marketing plan. Regardless of industry, marketing calendar software is vital to ensure marketing departments are planning according to a defined strategy and [...]

Are You Still Using Excel to Manage Your Marketing Calendar?

Are trying to look up yet another way of using Excel for outlining your marketing initiatives? Have you ever wondered how many Excel spreadsheets and Word files you’ve created over the course of your career? Read this post to learn how you can achieve detailed planning, management and execution of marketing activities across the business and globally.

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