[Infographic] 2016 Retail Marketing & Promotional Calendar

As we end 2016’s first quarter, I hope your sales and marketing efforts are going well. This year is packed with marketing event opportunities. From the U.S. presidential election to the Rio summer Olympics, I’m sure your marketing calendar is full of promotions... read more

Establishing a Global Marketing Calendar Framework

In our last post, we laid out exactly why the marketing calendar is an asset to businesses. If that resonated with you, then let’s see what we can do to help you get started with establishing a marketing calendar framework. We’ve narrowed the many facets of a... read more

How To Create A Marketing Calendar – Quick Reference Guide

In a previous post Establishing a Global Marketing Calendar Framework I shared several steps that need to be followed in order to layout the framework for your marketing calendar. Two follow up posts Weaving Marketing Strategy into your Marketing Calendar Framework... read more

Why Your Business Needs a Marketing Calendar

Your business is a well-oiled machine that’s being fed by your marketing efforts. Each prospect and opportunity generated by marketers becomes the veritable gas moving the business forward. The quality of the prospects and opportunities, however, are closely tied to... read more

Applying Marketing Metrics to Strategy in a Marketing Calendar

We’re in the home stretch! In this final installment of our series on building and using a marketing calendar framework, we’ll tackle the application of marketing metrics to strategy. This is a key tool in your calendar’s arsenal: metrics give your team the ability to... read more

200 Marketing Hacks & Tools to Ensure Your Startup Crushes It

Reposted with permission from Channel Ape: Are you getting ready for your startup to absolutely crush it? If you are, marketing should be one of your first concerns. Your ability to market your new creation will determine it’s success or failure. That’s why I’ve taken... read more

Selecting the Right Social Platform to Reach your Audience

At CrossCap, we see firsthand not every social platform suits every business. That is why this infographic resonated with us. Use these tips to choose the right sites to engage potential customers and deepen existing relationships. And remember, regardless of the... read more

Is the Hype around Omni channel Marketing Justified?

Are people more likely to purchase products when brands or businesses target them with ads across numerous channels? The answer is a resounding “yes!” according to a survey of 1,800 U.S. shoppers conducted by Fluent. According to the report, 62% of consumers who... read more

Five Visual Design Trends for Memorable Campaigns

To create stand-out campaigns, graphic designers and brand managers need to stay on top of the visual trends that are resonating with today’s consumers.  A close look at the most successful ad, Web and in-store signage designs of the past year reveal five key... read more

10 Hot Tips for Seasonal Sales Success

Today’s consumers expect to receive special deals and offers year round. Seasonal events drive consumer buying patterns. That’s why marketers around the world take advantage of changes in season to create marketing campaigns that increase their revenues.... read more

You Can’t Afford Not to Use Video Marketing

Lights, camera… budget-buster? Many Marketers forgo video marketing for fear it will be prohibitively expensive. But it doesn’t have to be. The truth is video is perfectly doable for any size business in any field—with any budget. And in this age of short... read more