CROSSCAP BLOG

10 Hot Tips for Seasonal Sales Success

Today’s consumers expect to receive special deals and offers year round. Seasonal events drive consumer buying patterns. That’s why marketers around the world take advantage of changes in season to create marketing campaigns that increase their revenues.... read more

You Can’t Afford Not to Use Video Marketing

Lights, camera… budget-buster? Many Marketers forgo video marketing for fear it will be prohibitively expensive. But it doesn’t have to be. The truth is video is perfectly doable for any size business in any field—with any budget. And in this age of short... read more

Competitive Intelligence Matters in Marketing

How do you know whether your marketing strategy is successful? Most marketing teams will point immediately to key performance indicators (KPIs) – specific metrics that are most valuable to their company and which contribute most directly to the company’s goals.... read more

[Infographic] 2016 Retail Marketing & Promotional Calendar

As we end 2016’s first quarter, I hope your sales and marketing efforts are going well. This year is packed with marketing event opportunities. From the U.S. presidential election to the Rio summer Olympics, I’m sure your marketing calendar is full of promotions... read more

Omni Channel is More Than a Buzzword

I love coupons. No matter what’s on my shopping list, when I receive a coupon, I begin to imagine how to get the most value from the discount. But one type of coupon drives me crazy: the coupon that treats in-store purchases as somehow different than online purchases.... read more

Walking the Wall

If you’re a marketer in the retail industry, we don’t have to tell you that consumers love Amazon.com. And who can blame them? Not only does Amazon offer a huge selection of items, they make it very easy to browse and compare several items very quickly. No running... read more

Making Sense of Marketing Metrics

As a marketer, you’re challenged to use metrics to drive strategy, performance and continuous improvement. To succeed, you need not only the right data, but also a dashboard view that enables key stakeholders to understand the meaning of the data and make informed... read more

Branding Across the New Digital Environments

Let’s talk about branding. Too generic? Agreed. So let’s be more specific – let’s talk about the rush you get when people start to connect with you on social media. When your fans and fans-to-be start liking your pages, sharing your posts, tagging you, and engaging... read more

How to Close the Divide Between Marketing & Creative Teams

Marketers and creatives are symbiotic – each needs the other for effective marketing. The marketer imagines a powerful campaign, and the creatives bring the campaign vision to life. And as with any relationship, communication between marketers and creatives is... read more

Are Marketers Succeeding with Personalization?

People share everything on social media these days. Between Facebook, Twitter, Instagram, LinkedIn, and all the other communities out there, it’s easier than ever to get a basic idea of who someone is without ever having met them. Now factor in all the data that... read more

Benefits of Good Project Management

More exercise, better diet, wake up earlier, clean out the closet – for many of us, the New Year means it’s resolution time. Time to figure out what’s not working as well as we’d like and to make plans to improve our health, habits and lives. And these days, tracking... read more

Organizational Agility and How It Can Help Your Business

Netflix. What comes to mind when you think of Netflix? If you’re like most people today, you probably imagined lounging on your couch, browsing endless movies and TV shows available to stream through a set-top box or smart TV. Or maybe you thought about one of their... read more